By: Ray Chelstowski You’re not. Almost every day news breaks about a major marketer either launching a first-ever loyalty program or relaunching an existing program with additional benefits and opportunities to earn rewards. Why is this happening? It seems that the pandemic forced even the most resistant consumers to embrace e-tailers. Not being able to visit brick and mortar stores pushed everyone to shop on line. In turn brands quickly learned that the quickest way to avoid reducing their proposition to price was through loyalty. This propelled the loyalty industry from its “earn and burn” legacy to a place where technology and data are allowing brands to create personalized offerings and experiences that establish real value and repeatable engagement. This momentum quickly caught the attention of QSR’s like McDonald’s and Burger King who had not previously embraced loyalty. Not only did these companies scale quickly, but they beta tested new technologies that provided thei...
MediaLIFT - raising the conversation around content, consumption, and conversion.